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Brits again showing the love for Turkish Holidays

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Leading British tour operator Thomas Cook has announced that Turkish holiday bookings are up 11% compared to last year, noting that recovery is well under way after a dismal 2016.

CEO Peter Fankhauser said that the primary motivators for UK tourists (booking Turkish holidays) are quality and value for money –  previously, Fankhauser had stated that, despite setbacks, UK tourists were never going to give up their vacations to resorts such Antalya, Bodrum and Dalaman.

Bookings were also up for Greece, Bulgaria and Cyprus – surprisingly, however, travel to Spain has declined and gross margins have suffered as a result of  increased competition between tour companies.

The operator has reported 6 month revenues of 2.3 billion pounds, up 14% on the same period last year – the recorded gross profit (for the same period) increased by 11%, up to 468 million pounds.

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