Thomas Cook to expand own-brand hotel portfolio
British tour operator, Thomas Cook Group plc, has announced that it will open a further 20 own-brand hotels by the end of 2019 – these will include 6 in Spain, 4 in Greece and 3 in Turkey.
The company, which currently offers 3.000 hotels across a range of destinations, including the Mediterranean and the Caribbean, said it would later announce further new openings. This will increase its own brand portfolio to 200 hotels with a total of around 40.000 rooms – Thomas Cook hotel brands include Sunprime, Smartline and Cooks Clubs.
The company, an early pioneer of the package holiday concept, also said it has removed 9 hotels that have not met brand quality standards.